The first fundamental step of the project: what type of application to create? Will this be a game-like application? Rather e-commerce?

  1. Determine the concept, find the idea

A brainstorming at this stage is a relevant operation, even impossible to circumvent. Also, do not hesitate to launch an extensive reflection on this in the company.

  1. Study the market

Once one or two concepts emerge from strategic thinking, it is equally important to study the future application market. In other words, this is tantamount to sweeping the following questions:

  • Is the request sufficient?
  • Is the application able to meet a specific need?
  • What about competition?

Sifting the offers into applications on the various download platforms enables an effective study to be carried out. It is thus possible to quickly realize if a competing application already exists and the number of times it has been downloaded and at what price.

  1. Search for a service provider

For this, the Internet makes things a lot easier. A search of the type “provider in the creation of mobile application” on the search engines brings back many results: website of specialized companies and other professional directories. A quick tour on the web site of some providers will allow you to gauge their skill level by comparing the references of each one.

  1. Defining the specifications

Once the provider has been selected, it will be necessary to send him a precise specification. It will include:

  • The environment of your company, its products and services, its market and its competition.
  • The objectives of the application: generate online sales, build customer loyalty, and offer entertainment to your audience to strengthen your brand image.
  • The type of application you want: business application, game, booking tool, e-commerce, and information.
  • The similar applications you want to inspire in terms of graphics, navigation, ergonomics etc.
  • The budget allocated to the project.
  • The deadline for delivery.
  1. Development & Testing

At this stage, the service provider takes over the operations following the transmission of the CDC. The teams of design, graphics and technical development come into play! However, regular meetings to monitor the progress of the project and, if necessary, to make corrections or improvements already saves time. The first tests will then follow to confirm that the application meets the CDC. They help to correct any bugs and prepare an application that will work perfectly.

  1. Communication

The Web is still at this salvific stage! It allows launching campaigns of viral communication on the social networks, the blogs and the different sites of the company. Post articles, tweets, posts to announce the launch of the application.

  1. Marketing

To sell an app, two large marketplaces are available: the Appstore for iPhone applications and Android Market for Android applications. The teams of the service provider will take care of you to publish the application, to put it on sale on these two platforms at the price that you will have defined beforehand.

Finally, plan ahead to make regular updates and updates on your application: improvements that may be technical, graphical or related to navigation and ergonomics.

Next, How To Manage Communication Around A Tablet And Smartphone Application

It can be done simply by setting up and managing communication around a tablet or smartphone application cannot be improvised. This is the result of a strategic reflection upstream of the project and the implementation of precise actions.

  • Treat the name, description, and icon

  • With the first central element: the definition, the choice of the name given to your application.
  • The name must be short, easily memorable and distinguish from the competition in order to be easily retained by potential customers and users.
  • For that, the good idea is to think the name of the application as a brand in its own right.
  • Then add a short description that will serve as a slogan.
  • A gimmick is an excellent idea, why not the presence of a rhyme, because it is by nature easy to remember.
  • Paying special attention to the quality of the icon, the logo, which represents the application is just as crucial. Because it carries a good brand image, and therefore generates the support and confidence of the greatest number.
  • Launch the buzz around the tablet app

Now, this is an interesting solution when you do not have a promotional and advertising budget. To generate enthusiasm around a tablet or smartphone application, social networks are excellent relays: publish short texts with a screenshot of your application to your contact database and ask them to Share information in turn. Alternatively, the thematic and community websites that publish user reviews.

Last free communication lever: blogs and specialized magazines. Like the thematic websites, they are increasingly numerous on both canvas and paper. By sending a short descriptive text to the editorial department and giving you the opportunity to download your app free of charge, you will increase your chances of success as these professionals can be an excellent public opinion relay.

  • Invest in mobile advertising

This method of communication for launching a tablet or smartphone application can prove to be particularly cost effective. Because by joining the services of a specialized service provider, your ad will be visible in tens of thousands of applications.

An investment that can be particularly beneficial because you multiply your chances of downloading greatly by targeting a target audience (in relation to your topic) and the broadest (at the global level).