Google referencing consists of optimizing a site from a technical point of view (site architecture and loading times in particular), semantics (quality and relevance of content), and popularity (quality and quantity of links) Get the best positions on Google.

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How Can Google Know The Existence Of Site?

The answer is nothing at all! It will be done on its own. Google (but also other search engines like Yahoo, Bing, etc. However, Google is undoubtedly dominant in other search engines, which is why Google SEO can be referred to as SEO or SEO) constantly explores the web to identify the sites that have just been created.

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If there is a single link from a known site to yours, Google will follow this link and will discover your site. It will take this search engine between one and eight weeks to add your site to its index and its search results.

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In case your site is still not indexed after this time, it’s because your site has a problem. You should contact a professional referrer to ask for help if you cannot find the source of the problem.

How To Be First In The Results Of The Google Search Engine?

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First of all, you have to realize that you are not alone in this! And since becoming the first one is going to drive back all the other sites in the rankings, start by realizing a good site, rich, interesting, aesthetic, etc. You will then have to understand how Google ranks its results and you manage to make your site match the criteria for choosing this engine.

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At the risk of disappointing you, and unless your site is positioned in a sector where you are the only one, you will need a minimum of 6 months of hard work to do a good referencing and two years for that this work has yielded all its fruits. Do not expect instant results with a magic wand! What’s more, nothing guarantees that all this work will manage to place your site in the top positions for the keywords that interest you.

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To save time, the best solution remains to subcontract all or part of this considerable work. Each stage of the realization of a site can be entrusted to an agency of SEO:

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  • General design and design
  • The choice of keywords
  • Writing
  • Technical realization
  • The “natural” SEO (improvement of the position of the site in the rankings of the search results)
  • Paid SEO (display advertising in search engines (Google Adwords) or on other sites to increase awareness of the site)
  • Promotion in the broad sense (by mail, on social networks etc.)

The Adwords program:

Adwords program ensures that you can appear on the first page of Google search results (in the form of an ad) as long as your portfolio can fund this performance!

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Once you stop your Adwords campaign, your site will no longer be visible in the Google search engine (if you do not have a natural SEO).

The 4 main steps of a good SEO are:

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  • The so-called semantic stage: the choice of keywords. It will be up to you to choose which keywords you want to position your pages.
  • Content optimization: you need quality content for your site. The content of your page must revolve around your keyword while appearing natural.
  • Technical optimization (or “on site”): this is the most technical part of SEO, it consists of technically optimizing its site.

Here are some recommendations for technical optimization:

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  • The internal mesh (links from one page of your site to another page of your site)
  • Code optimization (HTML, CSS, and javascript must be clean)
  • Structural optimization (organization of the structure of your pages) etc.
  • Netliking is the popularity of your site. To make it simple, for Google, what it thinks about your site and what others think about your site count as much for it.

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Organic referencing and Paid referencing are generally considered to be complementary. Organic SEO is a long-term project whose results are often long-lasting. It is free only if you work on your own but requires a lot of patience and hard work.

What is paid SEO?

Paid SEO brings an immediate result but ceases as soon as you interrupt your investments. However, visitors clicking on an advertisement can arrive on your site with the intention of buying a product and/or a mistrust on the quality of your content. Your pages will really have to put the visitor in confidence so that your advertising investment pays off.

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If we consider that “time is money”, and given the enormous amount of work needed to get a good ranking in the search results, we can consider that the “natural” SEO is much more expensive than The SEO said “paying”.