Two of the most popular e-commerce platforms on the market today are WooCommerce and Magento. A source of many blogger debates, both have their strengths and qualities for different needs. One is a stand-alone product, now owned by eBay, while the other is a plugin for WordPress. They have the support of their own strong communities. WordPress users for WooCommerce and eBay for Magento supporters.


Debaters feel so much at their e-commerce platform of choice as they have seen success in their own businesses. E-commerce platforms are so easy to configure and use, and come with minimal set up costs, so the barriers to entry are low.

If you are planning to setup an online business, these two platforms will undoubtedly appear somewhere on your list. So who should we go for?

Let’s Kick start With The Similarities

  • First, both WooCommerce and Magento are open source products.
  • This means that the original code is available for free to anyone and they can take advantage of it or modify it to create a product that works especially for them.
  • One of the reasons WooCommerce and Magento have these great communities is because open source software creates a sharing appreciation.
  • Developers continue to share their own versions of open source software to continue this aspect of giving.


What this means for you as a new business owner is:


  1. a) The initial product is free to use and,
  2. b) You will have an abundance of help from the community.


The way WooCommerce and Magento make their money is through the extras that you will probably need to buy over time as your business grows. This “freemium” business model can take over, so think about your future needs. For example you’ll want to customize the branding of your website for your business and you’ll need to unlock this ability through plugins or the time of a developer. It is useful to keep in mind that the ability to customize your site is only feasible because both WooCommerce and Magento are self-hosted. Therefore, WooCommerce and Magento are both brilliant to make your e-commerce shop your own.


Finally, this is the most important when building an online store is, of course, the products and communication with your customers. Both WooCommerce and Magento allow you to download an unlimited number of products and manage them efficiently. You can also add a blog to add a friendly voice to your e-commerce website and help with SEO.

How About the Differences?

  • Configuration

Starting any business will come with obstacles, but you do not want the e-commerce platform you choose to be one. WordPress is so easy to use and WooCommerce is simply an extension of that. Customizing your site with WordPress is really simple because of the number of plugins available. Plus, WooCommerce has video tutorials to help set-up.


The interface of Magento is also very easy to use and it comes with video tutorials and documentation. It has a complete installation wizard too.

  • The Costs

That brings us to the costs. Initially, both e-commerce platforms are free (although there is an enterprise version of Magento). You can download them and start on building your store right away.

Magento developers are harder to find than WordPress developers and you really need one to install the extensions correctly, so this is another cost that needs to be taken into consideration. WordPress is easier to use by people of varying experience, while it would take you a lot of time to do it yourself through Magento.


From the beginning, you should think about your long term goal and your budget. But you also need to think about your needs – want the features that Magento provides more WooCommerce be wasted on you? Or if you predict that you will need it, are you willing to put in the extra budget now rather than spending money migrating your Magento site in the future?

  • Characteristics

With any e-commerce platform you will need to be able to have a shopping establishment shopping cart and download endless products and classify them. You get these basic functions with WooCommerce and Magento.

Magento wins on this point. You are able to cross-sell or put to sell your products, compare products, add discount codes, and use an advanced filter to navigate your products. Also, if you have more than one store, you can see them all on the same account. This is ideal for creating localized versions of your store.


WooCommerce is simpler, which can be a good thing for those starting out. You can evaluate products and have better sales or sales items through widgets available, but nothing more complex will need an add-on.


  • Themes

What makes both WooCommerce and Magento attractive for promoters and online business owners is as well customizable as they are. The first thing to choose when customizing is the theme of your site.

In both WordPress and Magento, there are thousands of free and premium themes to choose from. They all come with their own features as sensitive configurations in all device sizes and demo content that you can simply download and import into your own site.


Many WordPress themes use their ability to integrate with WooCommerce as a point of sale that Developers cherry-pick.

The Final Choice: 

Magento tends to be popular with large companies or organizations that manage e-commerce sites on behalf of clients. Magento is scalable, so it is perfect for those with great plans or an existing successful online store. It has a few more basic features and installed by a developer once, the extensions are also awesome. However, you will need a big budget to settle this kind of store up.


WooCommerce by WordPress is perfect for small businesses and those with less experience in development. It does the job of selling your products and as you grow, you can add the many plugins available to build a better experience for your customer. This is also the best solution if you are used to the WordPress interface or already have a domain set up and you now want to make products available for purchase on your site.


One thing to remember is that Magento was designed specifically for e-commerce stores. However, this does not make plugins and extensions to a WordPress site less efficient. WooCommerce is not a standalone CMS, but it works in WordPress, and as a WordPress enthusiast, which makes it an even better choice for me!